Sergey Bubka was a Soviet & Ukrainian pole vaulter who broke the world record 35 times in his career.
Why did he break it so many times, often by a single centimetre?
The first new player to comment on the website with the correct answer wins a free drink at their next iQ Trivia show.
The Soviets rewarded their athletes every time they set a world record, giving him an incentive to do a little but not a lot better each time. Also he was an excellent athlete with a relatively long career.
Basically. Between the Soviets & Nike, he was maximising his payouts.