In 2016 the Swedish Tourist Association set up “the Swedish Number” to promote interest in Sweden?
What happened when you called the Swedish Number?
The first new player to comment on the website with the correct answer wins a free drink at their next iQ Trivia show.
Is that the one where the call was answered by a message recorded by the Prime Minister?
The call was answered, but not by a recorded message, and not (necessarily) by the Prime Minister.
A ‘random’ citizen, who’d signed up to be part of it.
It wasn’t just any random Swede, it was a random Swede who had joined up to be a part of the “phone a random Swede” program.
QI called the number during one of their shows: https://www.youtube.com/watch?v=w6Jf0lxjyc4
I think it was answered by a random Swede.
It was. Though it has been discontinued so you can’t call them anymore.